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"Reversyl" - Huh?
from Bill C.

Ed: I've enjoyed being a "Silent Visitor" with the "Silent Epidemic." Then JUNO sends out ads in E-mail form and this one showed up (with one for an AM antenna). I checked around and couldn't find any info on Reversyl. What's the deal with Reversyl? Anybody out there try this one? This sure sounds "fishy" to me. -Bill

*****

Ed's Response: The Reversyl "pitch" can be experienced at...

http://www.comtrad.com/cfusion/template/makepage.cfm?prod_name=Reversyl&site=
85001&brand=unshocked&category=2&product_base_id=6

This is a "regimen" of products directed at a number of skin disorders. The claimed active ingredient in the product to treat P lesions is our old familiar, zinc pyrithione. This is a favorite in dandruff shampoos. It was supposed to be the miracle ingredient in Skin Cap, but when the clobetasol propionate (a corticosteroid) was removed from Skin Cap and the zinc pyrithione really WAS the active ingredient, suddenly lots of folks got worse.

The pitch behind the Reversyl "regimen" isn't all that unlikely. They have an exfollient product to use first to remove scales, then the zinc stuff. It all sounds familiar and there is some percentage of people with mild to moderate P who will experience some improvement for some period of time. Unfortunately, the Comtrad ad, like so many others, makes it sound like a breakthrough and a cure, whereas it's neither.

For people with P as severe as mine, this product is like bear hunting with a bb gun. For anybody who doesn't completely understand the nature of P, whether their own case is severe, moderate or mild, the Reversyl pitch is emotional fraud because it fallaciously suggests more than it can deliver. Also, with a little research, those with mild P could discover a combination of readily available products that would more than likely accomplish the same things but be more available and, probably, cheaper.

Should anyone try Reversyl and find my cynicism unfounded—as in, they experience remarkable and lasting improvement—I would call for an investigation of the contents of the product(s). That's what happened with Skin Cap, and we found it wasn't what it claimed to be. As a result, people were getting dangerously high and unmonitored dosages of a prescription-only drug. Caveat emptor. -Ed

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