Mar-Apr '03 | briefing | mail | don't say this | flakers' jargon | flaker creativity | articles | other places | archives | send mail | ed dewke | legal stuff | order | search | 2001 Ed Dewke

Think Salcura, instead of Bioskin
from Les J.

Hi Ed!  I came across your site when I was doing a search on Google for "Bioskin."  As a director of Bioskin International Ltd. of Grimsby in the UK I was naturally particularly interested in the comments of your two correspondents "Michael M." and "Jenny C."  who are trying our product, having ordered it from the Ideal World TV shopping channel in the UK (incidentally it is Channel 635 on Sky Digital, not 653). [See Wondering about Bioskin Products from Michael M. and More on Bioskin from Michael M. and Jenny C.]

May I first of all make a couple of corrections to the two websites mentioned, neither of which have any connection with our company. Firstly, www.bioskin.de is a German research and testing establishment — indeed, I don't think they make any products at all. The second one, www.bioskinproducts.com, again has no association with us. Their original connection with us goes back over two years when they acted as a broker for the TV shopping channel. We have not dealt with them since then (we now supply our products direct to Ideal World) and any product bearing our name bought from them will be over two years old, in which case it is past its shelf life, or not supplied by us. I am grateful to your correspondent for drawing my attention to the misrepresentation. May I also thank you for drawing my attention to the grammatical/spelling mistake on their website, which was taken verbatim from our own website and therefore my fault!

It is apparent, particularly from searching the web, that "Bioskin" is a fairly common name used by a number of companies for a variety of different products. In point of fact, although our product is referred to as "Bioskin" on the TV shopping channel, its correct title is "Professional Skin Therapy" or "Natural Skin Therapy," the use of the term "Bioskin" having apparently developed in a similar way to saying "Hoover" when we mean vacuum cleaner. I can, therefore, well understand the confusion as to which website our product relates.

In view of the possible confusion, we have instigated a new brand name for the retail market — "Salcura" — and hope that gradually this name will replace the use of the word "Bioskin."

At the present time, we operate two websites from which our products can be bought. These are our original site...

http://www.biobodysystems.com

and our new one... 

http://www.salcura.com

At the present time these are the ONLY sites where our product can be bought on the Internet and both are controlled by us and the orders fulfilled by us.

I was also very interested to read your "Psoriasis Hall of Pshame" section  [Ed Anderson’s site, http://www.pinch.com/skin/pshame.html].  Regrettably, it is precisely these kind of products which give people like us, who endeavour to develop a totally natural, effective therapy for people with skin problems, a mountain to climb in trying to get a genuine message across. I am certainly not claiming that our product will help everyone in every situation — that would be ridiculous — but overall the feedback from customers has been excellent. People with skin problems suffer enough without people making totally misleading representations. One thing I can categorically guarantee is that our products do NOT contain steroids, cortisones, alcohol, hormones, or antibiotics and we would be perfectly happy to have it analysed in this respect.

Your reference to our product being a "super-moisturiser" is valid. However, we go very much further to include in our formulation six essential oils, all the relevant vitamins needed to obtain and maintain a healthy skin plus a host of vital minerals which all work synergetically to aid the skin in its natural healing process. This results in not only providing the skin with a topical treatment which gives anti-bacterial, anti-fungal, anti-viral, anti-inflammatory and anti-itch properties but also supplies to the hyperdermis essential nutrients to produce healthier skin cells.

May I also mention your comment about the "marketing tactic" used on the website regarding the relationship between employee  productivity and skin conditions. Quite understandably you ask the question "is it common in the UK for employers to buy products like Bioskin for their employees?" The answer is yes.  In fact, under the Control of Substances Hazardous to Health Regulations 1999 and the Management of Health and Safety at Work Regulations 1999 employers have a duty of care to their employees to prevent them from coming into contact with substances hazardous to health which cause dermatitis. The law says they must do what they can to control that exposure and can be taken to court if they don't.  Under the legislation directors of companies are personally responsible for health and safety matters.  Employees, often with the backing of their trade union, have been known to take their employers to court and are often awarded damages, particularly if they have to give up their job or career. Given that occupational dermatitis is one of the most common causes of workplace absenteeism in the UK we do sell our products into the industrial market where they have been very effective. I appreciate that occupational dermatitis is not psoriasis but I hope this answers your question as regards whether employers buy products to help with their employees skin therapy. Unfortunately even with the legislation employers do not always act properly and indeed employees do not always report skin problems for fear of being moved from their job or indeed sacked. The reason the wording about employees is on the website is that the information on the whole site was originally written for health and safety officers and occupational health nurses in industry.

I'm afraid our knowledge of skin problems is not matched by our knowledge of web design — in fact, we know nothing at all about web design! — the new Salcura website is designed more with the retail market in mind. I regret I have no knowledge of the law in the United States but I imagine it is similar — I have seen cases in the U.S. referred to on the web, including those relating to, amongst other things, latex allergy.

I do sincerely hope that both your correspondents find that our products are satisfactory — the only problem with the very positive feedback on the TV shopping channel from other customers is that, quite understandably, it tends to increase expectations amongst new users. If your correspondents or indeed anyone else would like more information or advice, either on skin problems in general or our products and ingredients, etc., we would be happy to speak to them.

Our details are:     

Bioskin International Limited
Europarc Innovation Centre
Innovation Way
Grimsby
North East Lincolnshire
DN37 9TT
United Kingdom

Tel: 01472 245681
Fax: 01472 241232
email: ljones.bioskin@europarc.com

Please forgive the length of this email but the last thing I would want is for your correspondents and other visitors to your site to be misinformed. I appreciate, however, that you may not wish to publish this email (certainly not in its entirety) since you may think I am trying to plug our products, which I am not — I only wish to set the record straight in view of the deceptive misinformation that goes on from certain other unscrupulous "manufacturers" to sufferers of skin problems, who frankly in my view suffer enough.

Finally, if you wish, my colleague Dr. Martin Schiele, the scientist behind the formulations of our products, would be happy to answer any technical questions you or your correspondents may have.

Kind regards.

Les Jones, Director
Bioskin International Ltd.

*****

Ed’s Response:  When I received this email from Mr. Jones, I replied with this:

Mr. Jones.  Thank you very much for this thoughtful response to our mention of Bioskin products at FlakeHQ.com.  It will be my pleasure to reproduce you email in its entirety in the March update of FlakeHQ.  Also, I will have comments about it (positive!) in the Briefing column of that update. 

I sincerely wish more manufacturers/retailers would step forward as you have.  I know it takes time, but it is the silence that contributes most to lousy reputations, especially among populations like ours (psoriatics) who are so used to money wasted on products that do nothing.  You have done an excellent job of placing your products in our context — and correcting some of the mistakes we regrettably helped perpetuate (but will correct!) — and, again, I hope for our sakes that some of your competitors will stand up and take notice.

Please feel free to drop us a line anytime.  -Ed

P.S. - Special thanks for answering my question about the "employers" line at one of the web sites.  The best part of my job is learning something new every day!

I have visited the new Salcura website and located this information about the product most directed to ailments like psoriasis:

Salcura Natural Skin Therapy MAXIMUM Spray 50ml

This formula has been specially developed for people with skin prone to Dermatitis, Urticaria, Eczema and Psoriasis. Amongst other natural ingedients this formulation contains Tea Tree and Manuka Oil. This product can be used on long-term stubborn skin problems and those particularly associated with dry skin. Suitable for Adults and Children over 36 months.
11.99

One of the ingredients that makes this more than a “super-moisturiser” is the Tea Tree oil, a well-known natural general antibacterial and, for some, a useful P palliative.  A small percentage of P lesions occur because skin is damaged or becomes infected.  When this happens it’s called the Koebner Phenomenon.  The majority of P lesions arise on healthy skin for no apparent reason.  We now understand this is because the lesions are an artifact not of a skin problem, but of an immune system problem. 

Having said that, most of us have complicated our P by making our lesions a skin problem.  We do this by scratching, by failing to moisturize, by letting infection into the lesion.  One would not be surprised to see improvement using Salcura Natural Skin Therapy MAXIMUM Spray when this happens.

Final comment:  It is a real treat for me to engage in this type of dialogue with product manufacturers and, as anyone knows who searches on specific products here, it doesn’t happen very often.  My thanks to Les Jones for taking the time and affording all of us this opportunity.  -Ed

This Month's Mail | Archives

www.flakehq.com